Become creative for a better place

Become creative for a better place

Creativity is the aspect of your efforts that makes you stand out from others, as well as helps in achieving better results. Without this, it is difficult to achieve such an achievement by hard work, which can become an example.

Every task demands a discipline. It simply means working diligently to make your idea come true. This is undoubtedly important, but if it does not involve creativity, such a result cannot be reached, which can be seen separately. The reality is that most people have the ability to work, while not everyone has creativity. Those who possess both these qualities can open doors of opportunity for themselves as well as others. The experience of Sheila Lunkad, co-founder of 'Direct Cricket' is a good proof of this. Through his creative efforts, this startup has not only achieved commendable success in just four years, but has also provided better income opportunities to about three thousand craftsmen, artisans and weavers.

How it started:

Interest in new things and work is necessary to give creativity a edge. It was by profession that he was interested in architects and curated styles, which inspired him to work with traditional weavers and artisans. This work attracted the attention of many people. At the same time, the need for a well-planned platform to make the work of artisans more and more people became clear. In this way direct create was created.

Challenges faced: 

Creativity teaches to seek newness and to deal with challenges. Sheela was seeing new possibilities in the work of traditional craftsmen. But many people explained to him that craftsmanship, handicrafts have become a thing of the past. This negativity was a major challenge. The second challenge was to reach qualified craftsmen. Trusting himself, he decided to move forward.

New Trend Succeed:

 It was not possible to make the traditional craft business financially profitable without making changes to suit the changing trends of the market. Then it was always an ongoing process. The creative approach worked here, due to which Sheila made arrangements to make the craftsmen aware of the new trends in the market. This method worked.

Expectations from the future: 

At present, around three thousand artisans from different villages and towns of the country are connected with direct cricket. This platform has given them wide recognition as well as better earning opportunities. Sheila is working to add a large number of artisans to her platform. His plan is to take Direct Create globally. She wants to establish it in countries where traditional crafts are on the verge of extinction.

(sheela lunkad)

It is important to have an idea about your work. A good idea opens the way for many opportunities.

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